One of my educational projects was to deepen my knowledge of the HubSpot platform – that’s why I took part in courses offered by HubSpot Academy and earned 23 certificates.
HubSpot is a CRM (Customer Relationship Management) platform for managing customer relationships, marketing, sales, and customer service. It allows companies to:
Automate marketing (email marketing, landing pages, lead nurturing)
Manage sales processes (pipeline, contacts, deals)
Conduct customer service (tickets, knowledge base, chats)
Analyze data and measure the effectiveness of activities
It’s a comprehensive tool for companies that want to effectively acquire customers, build relationships, and grow in an organized and measurable way.
HubSpot Academy is a free educational platform offering online courses in:
Inbound marketing
Content marketing
SEO
Social media marketing
Email marketing
Sales
Customer service
HubSpot platform management
Each course ends with an exam and a certificate recognized in the marketing and online sales industry.
HubSpot Academy offers over 20 certificates in various areas, including:
Inbound Marketing – a strategy of attracting customers through valuable content
Content Marketing – creating and distributing content
SEO – website optimization for search engines
Social Media Marketing – social media strategy
Email Marketing – building effective email campaigns
Sales Enablement – supporting sales teams
HubSpot CRM – platform management
Revenue Operations – optimizing sales processes
Each course includes video lessons, practical exercises, and a final exam.
Completing HubSpot Academy courses provides:
Practical knowledge – ready-to-use strategies and tools
Industry-recognized certificates – proof of skills for your CV and LinkedIn
Platform proficiency – from basics to advanced features
Understanding of modern marketing – inbound strategy, automation, analytics
More efficient work – optimized marketing and sales processes
For me, these courses were a great way to organize my digital marketing knowledge and gain concrete, practical skills that can be applied immediately.