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My story
Hi, I’m Karolina Chmaj
I created this website partly out of passion and partly out of the need to practice. I’ve collected quite a few HubSpot certificates, and at some point I realized it was time to turn theory into action. This site is my small laboratory — a place where I test ideas, develop my skills, and see what actually works in practice.
Here, I put my competencies to use and keep improving them: HubSpot, Canva, ChatGPT, Claude, creative writing, and design. At the same time, I’m building my own knowledge base and shaping my personal style and brand. Along the way, I share what inspires me, interests me, and keeps me motivated.
In the menu, you’ll find a mix of topics:
Trips – from family walks and mountain hikes to motorcycle routes across Central Switzerland,
Yoga – a bit of practice, a bit of reflection, and personal knowledge base.
Projects – my ideas put into action,
Articles – pieces on various subjects.
In short: this is a space where marketing theory meets everyday life — and both get along surprisingly well.
